Spinpark market launch
Over the last few months, we have accompanied the market launch of Spinpark for Bauwerk Parkett. Spinpark is a new type of parquet that the Swiss manufacturer has created in collaboration with the renowned architecture and design studio atelier oï. By twisting the wood grain, Spinpark creates completely new flooring looks.
For the product launch in January 2024, we prepared and issued a detailed press release for the architecture, interior and trade press. We interviewed atelier oï for the media information and visited the Bauwerk Parkett headquarters in St. Margrethen to hold the new product in our own hands. We accompanied the press activities with a media campaign in the most important print and online media for Bauwerk Parkett in Germany, Austria and Switzerland.
Now we have been enjoying the many print and online publications about Spinpark for several weeks! It's always nice to see the results and what the editors make of the text and image material supplied.
Thanks to: AIT, architektur.aktuell, Baunetz id, Modulør, Häuser, Schreiner Zeitung, Baulinks, DETAIL, BM, wohninsider, Archiproducts, md Magazin, Wohnkultur, Fußboden Technik and many more.