Press relations in dialogue
For more than 15 years, TOTO's WASHLET has not just been a topic, it has been THE topic for us. There have always been new technical details that have improved the product and made it worth reporting on. But that alone would not have kept the WASHLET alive in the press. It is the stories about how people use it, the contexts in which it is used and the arguments that tip the balance in favour of such a product.
It was therefore particularly exciting to develop the latest theme for TOTO and now launch it in the media: 'The Bathroom Makes the Difference in the Hotel'. In this context, we had an in-depth dialogue with interior designer Jörn Siebke, founder and director of Studio Lux Berlin. According to Jörn Siebke, a WASHLET has the potential to inspire hotel guests and raise the profile of a hotel product in the market.
He believes that WASHLETs can fulfil their potential in hotels because they can be integrated into the concept of 'lean luxury', a new and more minimalist understanding of luxury. This is achieved through added value, function and economy. Among other things, the experienced interior designer recently equipped the high-quality Marriot City West Munich completely with WASHLET, giving the hotel a unique selling point. We also reported on this.
