New paths in media planning
In addition to PR work and content creation, we also support our clients with media planning. The question always arises as to which print titles, digital platforms and formats are best suited to reach the respective target group with as little wastage as possible. Since early summer last year, MHZ GmbH & Co. KG from neighbouring Leinfelden-Echterdingen has also been challenging us with these issues.
![The team behind the podcast: Julian Stein, founder of ‘Der Höfliche und der [Bau]stein’, Daniel Klein, Head of Marketing at MHZ, Amélie
Sommerhäuser, Press Officer at MHZ, Bastian Zink, PR Consultant at bering*kopal and Fabio Gentile, founder of ‘Der Höfliche und der [Bau]stein’ (from left to right).](/image/s/bilder/artikel/mhz_podcast-679bb04ec7594.jpg)
We got to know each other at the R+T trade fair in Stuttgart in February 2024. Shortly afterwards, we were able to take a close look at MHZ's existing media planning, optimise it and suggest new formats. These included more digital projects and concepts for direct lead generation. One of the most exciting formats: a collaboration with the construction podcast ‘Der Höfliche und der [Bau]stein’. The first episode recently went on air.
![Julian Stein and Fabio Gentile, the founders of the construction podcast ‘Der Höfliche und der
[Bau]stein’.](/image/s/bilder/artikel/mhz_podcast_2-679baf0785fe1.jpg)
The two podcasters Fabio Gentile and Julian Stein deliver expert tips directly from the manufacturer to a wide-ranging audience from the DIY, construction and architecture sectors in a relaxed and charming expert talk. As one of the German market leaders in privacy, sun and insect screens, this is an ideal platform for MHZ to talk about construction challenges, product solutions and visions for the future.
The three-part series started on 10 January, just in time for BAU in Munich, with the topic of external privacy and sun protection. The construction podcast is a smart and more personal format. And we at bering*kopal are delighted that customers like MHZ are breaking new ground with us.
The three-part podcast will be broadcast on popular audio platforms such as Spotify and on Youtube.
