23.08.2024

News

Message received - ways to reach your audience

Who do we want to reach with our offer? Companies ask themselves this question time and again - especially when it comes to remaining fit for the future. Our client Häfele has embarked on this journey once again in the course of its more than one hundred year history and is in the middle of an exciting development process. We have the privilege of supporting the company in finding suitable communication channels for new target groups.

Which picture best represents a global player with roots in the Black Forest and a range of over 150,000 products from the fields of intelligent hardware technology, lighting, networking and electronic locking systems? Heike has opted for an atmospheric picture of Häfele's trade fair appearance at the Euroshop.
Which picture best represents a global player with roots in the Black Forest and a range of over 150,000 products from the fields of intelligent hardware technology, lighting, networking and electronic locking systems? Heike has opted for an atmospheric picture of Häfele's trade fair appearance at the Euroshop.

While Häfele was originally (and still is) highly regarded for hardware solutions in carpentry workshops, the company is now also targeting interior designers and architects with a comprehensive range of interior design services. Our expertise was in demand in the course of this transformation. We were happy to take on the task, as we have known and observed the media landscape in the fields of architecture, interior design and design for decades. One of our recommendations to Häfele was an appearance on the Stylepark platform. Everyone involved in interior design is familiar with this online platform, which serves as an important research and information medium in specialist circles with its selected products and topics.

The featured story is about the Häfele Lighting division, which combines the application areas of "light in furniture" and "light in rooms" to create an integrated, networked overall experience. We provided Stylepark with the template for this, including images, all relevant information and quotes from Häfele CEO Gregor Riekena.
The featured story is about the Häfele Lighting division, which combines the application areas of "light in furniture" and "light in rooms" to create an integrated, networked overall experience. We provided Stylepark with the template for this, including images, all relevant information and quotes from Häfele CEO Gregor Riekena.

The biggest challenge for us was to filter out the products, content and images from the sheer endless variety of Häfele's range that would "ignite" with the target group and then to combine the whole thing into a coherent overall picture. From the initial proposal, through product and image selection, to text creation - both for the manufacturer topics and for a featured story - and project coordination between Häfele and Stylepark, the entire implementation was in our hands.

We have selected six different product lines for Häfele. They are now available at Stylepark. These include the Loox lighting range, the Slido solutions for sliding and sliding doors and the Dialock identification and locking system for hotels, stores, industrial buildings, clinics and the private sector.
We have selected six different product lines for Häfele. They are now available at Stylepark. These include the Loox lighting range, the Slido solutions for sliding and sliding doors and the Dialock identification and locking system for hotels, stores, industrial buildings, clinics and the private sector.
The versatile and flexible Häfele Versatile shelving system is a brand new addition to the product range. There was also great, spatial image material from Häfele's new canteen. This was important to us, as Häfele provides inspiration for planners at the same time.
The versatile and flexible Häfele Versatile shelving system is a brand new addition to the product range. There was also great, spatial image material from Häfele's new canteen. This was important to us, as Häfele provides inspiration for planners at the same time.

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